Hertford Town Council has announced that the annual Hertford Arts Festival 2018 will run from Friday 6th April to Sunday 6th May. Local artists and businesses are being urged to sign up now to take part in the Arts Trail, which forms part of the Festival.
The comprehensive festival programme consists of the annual Hertford Arts Trail, Street Arts Festival and the Hertford Castle Craft Market and Open Day. The festival also covers local exhibitions, activities and performances including Hertford Theatre Week, Courtyard Arts Open Exhibition and the Hertford Arts Society Open Exhibition.
Last year, 26 talented artists showcased their work during the Hertford Arts Trail. Each artist was allocated a prime town centre location to exhibit and sell artwork for a month long period. The pop up art exhibition venues will be located around the town centre, where venues consist of retailers to bars and cafes, beauty salons to gift shops.
For 2018, the Hertford Arts Trail will launch on Friday 6th April at Hertford Castle where artists will preview one creation from their month long pop up art exhibition. The Arts Trail will then run from Saturday 7th April – Sunday 6th May and offer free entry to all venues.
Town Centre Businesses
Any town centre business is welcome to apply to become part of the Hertford Arts Trail and will be required to allocate a designated area within the premises for the artist to exhibit. The business will be open to trade as normal and should expect an increase in footfall from spectating visitors.
There are a number of benefits for businesses that are interested in becoming an Art Trail venue. The venue will retain a 15% commission from every art piece sold, be listed in the festival programme, and invited to the opening launch at Hertford Castle.
For 2018, Hertford Town Council have once again partnered with Courtyard Arts to help promote the festival and source artists to take part in the Hertford Arts Trail.
Artists will be allocated a prime town centre location in which to display and sell their work for the period of the trail. This unique opportunity is low cost and charged at £30 per artist for the month long exhibition.
All artists are eligible to apply and must do so before the application closing date of 24th January 2018.
Artists can find further information and the application form online by visiting www.courtyardarts.org.uk
Both events are organised by Hertford Town Council, and sponsored by Specsavers Hertford and Go Move. The festivities take place in Hertford town centre where residents and visitors are encouraged to visit the county town, shop locally and get into the Christmas spirit.
Hertford Christmas Gala
The streets will be filled with Christmas market stalls, children will be able to meet Santa in his grotto, reindeers can be stroked, and visitors even get a chance to hold a friendly barn owl.
Street entertainers including Olaf from Frozen and Mickey and Minnie Mouse will roam around the town, there will be fairground rides and visitors can even book onto a Haunted Hertford Ghost Walk.
Children will be able to dress up and perform a living nativity scene and singers, performers and bands will perform live on stage.
The Mayor of Hertford, Cllr Susan Dunkley, accompanied by Santa, will switch the Christmas tree lights on in Salisbury Square at 6.30pm.
A free children’s elf trail will also launch on the day of the Christmas Gala and run until 15th December.
In addition, 27 of the retailers will offer in store discounts and promotions. Examples of some of the discounts and promotions will include:
Free sight tests at Specsavers
Free activities and festive treats at Go Move
Goody bags, colouring, hot chocolate and more at Hertford Theatre
Free mince pies and have a photo taken with the Christmas Stable Unicorn at The White Hart
20% off shoes and bags at Kids Connection
20% off all diamond jewellery at Jewel of Hearts
20% off all full price clothing at Edinburgh Woollen Mill
Think Christmas Think Hertford
The festivities continue after the Christmas Gala with Think Christmas Think Hertford, an event that runs on Saturday 25th November in the town centre.
There is free admission for visitors to get selfies taken in a Giant Snow Globe located in Parliament Square. There will also be a mulled wine stand and acoustic musicians performing live all day.
Children can meet Elsa & Anna from Frozen at set times in the Bircherley Green area, where they can also make and take crafts for all ages with Art Shed and listen to a special Christmas performance from the students of ‘Make Believe’.
Many retailers will be offering discounts, promotions and in-store entertainment throughout the day. Highlights include:
Visit Santa at Mudlarks Garden Café (small fee applies)
Free balloons & sweets + 10% off all stock at The Flower Bar
Free goodies from the Tourist Information Centre with purchases over £5
Special in-house tastings at Marks & Spencer
Instore promotions over mince pies & chocolates at Gingerlillie
Staff will wrap your Christmas gifts whilst you enjoy a drink at The Stone House
Sherry and shortbread tasting instore at Edinburgh Woollen Mill
10% discount for adult walk-in clients at Love Locks Hair & Makeup Lounge
10% - 50% savings on all stock and special orders at Marshall’s of Hertford
Free gift wrapping on all pre-ordered hampers over £30 at Giambrones
Chairman of Hertford Town Council’s Development & Leisure Committee, Councillor Jane Sartin, said: “As thoughts turn to Christmas shopping and celebrating the season, the events in Hertford town centre on 24th and 25th November will hopefully remind everyone of all that our town centre has to offer. We have seen a number of new shops open their doors in the town centre over the past few weeks, and the wide range of restaurants, pubs and bars make the town the ideal place to celebrate Christmas and New Year.”
Visit www.gohertford.co.uk/events/ to download the event programme.
Note to Editors
For further information on Go Hertford this Christmas, please contact Nikki Smith on 01992 552885 For comments, please contact Cllr Jane Sartin on 07970 743304
To get Hertford into the festive mood, retailers are once again invited to enter the Winning Windows Competition, in time for the Christmas Gala which takes place on Friday 24th November. The theme for this year’s competition is ‘Let it Snow’.
The competition is run by Hertford Town Council, and the Mayor of Hertford, Cllr Susan Dunkley, will have the tough task of choosing the three best dressed windows, and will announce them at the Christmas Gala.
The prizes for the top three are: a family ticket to the opening night of ‘Rapunzel’ Pantomime donated by Hertford Theatre, a voucher worth £50 donated by Lussmanns, and afternoon tea for two at Salisbury Arms Hotel, donated by the hotel.
In order to enter, the retailer must register at Hertford Town & Tourist Information Centre that they are taking part. To do this the retailer can email email@example.com with their business’ name, address, phone number, email and contact name. Alternatively, they can call 01992 584322 or visit the Town and Tourist Information Centre in their premises at 10-12 The Wash, opposite Hertford Theatre.
The deadline for entering the competition is Thursday 16th November as judging will take place on Tuesday 21st November.
Chairman of the Town Council’s Development and Leisure Committee, Cllr Jane Sartin, said: “The annual Winning Windows competition offers Hertford’s town centre businesses a great way to get into the Christmas spirit just as Christmas shopping begins in earnest, and I hope will see a large number of entries. Thank you to Lussmanns, the Salisbury Arms Hotel and Hertford Theatre for supporting the event by providing prizes.”Download File
The festive season is getting under way in Hertford, and this year the Town and Tourist Information Centre is hosting a Cards for Good Causes pop-up charity Christmas card shop. It launched on 21st October and will stay open until 23rd December between 9.30 am and 5 pm Monday to Saturday.
Buying Christmas cards through Cards for Good Causes gives shoppers access to a wide selection of Christmas cards while supporting a range of national and local charities.
Staffed by the team at the Town & Tourist Information Centre, the Hertford pop-up shop is part of a network of more than 300 temporary shops run by Cards for Good Causes. Christmas cards in aid of The Mayor of Hertford’s nominated charity Isabel Hospice will be on sale, alongside those supporting charities including Cancer Research UK, Barnardo’s, NSPCC, Alzheimer’s Society and RNLI.
In the past ten years, charities have received more than £40 million from Cards for Good Causes, representing at least 70p in every pound.
As well as the pop-up shop the Hertford Town & Tourist Information Centre at 10-12 The Wash, opposite Hertford Theatre, offers residents and visitors alike a wide range of goods and services. With Hertford branded souvenirs and local products there will be plenty of gift ideas for the holiday season, as well as tickets for local events and walks.Download File